ARtttify was accelerated and funded by AceON Accelerator.

The idea for the solution sparked in 2024. A year later, they are a team of six, building a scalable software for the 90% of SMES that could not take advantage of interactive marketing due to lack of resources. The result is a platform that has already launched 450+ brand campaigns and registered over 150,000 users.

Start with a problem: only big brands could afford them

ARtttify is a gamified marketing platform that helps B2C brands launch interactive campaigns - like rewarding mini-games, contests, and quizzes - in just 5 minutes, without any developers, designers, or agency help. 

Before launching the platform, they spent years building interactive campaigns-gamified experiences, AR contests, mini-games - for big brands through their own agency. These campaigns consistently outperformed traditional marketing: up to 10x more leads, higher engagement, and real brand love.

But one thing became painfully clear. Only big brands could afford them. Each campaign took weeks to build, needed a team of devs and designers, and came with a $10K+ price tag. Meanwhile, 90% of SMEs were stuck with boring popups, ignored ads, 3% conversion rates and completely locked out of what was actually working. At the same time, consumer behavior was shifting fast. People more and more hated traditional ads and gamified, rewarding experiences were what they actually engaged with.

They decided to turn everything they had been doing manually into a product and that’s how ARtttify was born. Their focus is on small and mid-sized consumer brands in the UK, Georgia, and the US that spend $15K+ annually on digital promotions but face common challenges: low engagement, poor-quality leads from ads, and low conversion rates. They’re also partnering with marketing and creative agencies looking to scale campaign delivery for their clients without the burden of technical complexity.

Clarity = Speed: Lessons from ARtttify’s founder

Before writing a single line of code, ARtttify’s founders went straight to validation, testing their idea with over 50 SMEs across various industries in the UK and Georgia. They wanted to understand two critical things:

• Whether businesses would pay for interactive campaigns despite limited budgets.
• What barriers were preventing adoption.

They even sold a few manually-built campaigns before the platform existed - a move that helped them avoid building unnecessary “nice-to-haves” and instead focus only on solving real, painful problems.

Mariam Kharazishvili, CEO of ARtttify, says the best advice she received for building a successful start-up was: “Move fast, don’t overthink.” Another key to their momentum has been her strong partnership with co-founder Aamir, with whom she had worked for five years prior to launching ARtttify.

“We challenge each other hard, but always on the problem — not the person. And we never go more than a day without syncing. Clarity equals speed,” adds Mariam.

Looking back, Mariam reflects on the practical strategies that helped ARtttify gain strong early traction without burning through resources. Instead of relying on heavy ad budgets or unsustainable growth hacks, the team focused on scalable, low-cost channels that aligned with their product and user behavior. She highlights three highly cost-effective growth levers that played a key role in the customer acquisition:‍

• ‍Freemium virality - brands onboard free, launch campaigns, and drive enormous numbers of users to the platform‍
• Outbound  to marketing agencies via LinkedIn - they’re high-leverage channels for scaling adoption.‍
• SaaS marketplaces - where early adopters test and spread word-of-mouth.

After AceON, they joined Startup Wise Guys: The experience

After graduating AceON Accelerator´s program it was time to take the next leap. With several options on the table, they ultimately chose to join Startup Wise Guys, where ARtttify joined with high expectations: sharper strategy, global investor access, and serious operational acceleration.

“Both AceON and Startup Wise Guys connected us with world-class mentors who shared deep, actionable expertise and hands-on experience. Now, it’s all about execution.” answers Mariam, CEO of ARtttify, when asked if they plan to join another accelerator.

The Startup Wise Guys program delivered all what was expected together high-pressure execution with weekly feedback loops and brutal clarity. What stood out most was the fast, unfiltered feedback that forced ARtttify´s team to cut what wasn’t working and double down on what was.

The psychological shift shaping the future of marketing

Mariam shares her insights on the evolving trends in the startup ecosystem. The most powerful shift she observes isn’t just technological - it’s psychological. Today’s consumers don’t want to be targeted; they want to be invited. This is especially true for Gen Z and Gen Alpha, who are largely immune to traditional, interruptive ads.

“Customers now value control, ethical marketing, interactive experiences, and reciprocity. That’s why interruption-based marketing is failing, while reward-driven, fun experiences are winning.” she explains.

Mariam believes the next wave of B2C growth will come from experiential marketing at scale, with gamification serving as the gateway.

Regarding AI, she sees the biggest opportunity not in automating existing processes, but in creating entirely new types of marketing experiences that were never possible before in marketing. The true breakthrough will come from AI that doesn’t just optimize conversions but enables marketers to imagine, generate, and launch campaigns instantly on their own - all while integrating live analytics and real-time user engagement data.

One year and ARtttify turned vision into traction

Time flies and in just one year, so much can be accomplished with the right mindset, dedication, and teamwork. ARtttify is a great example of what happens when passion meets resilience. Over the past year, their team has been working tirelessly to shape and refine their product, overcoming challenges and pushing forward with creativity and determination. They’ve achieved on their start-up journey:

• Generated $15K in early revenue pre-launch, validating demand through paid pilots.
• Launched 450+ brand campaigns and registered 150,000+ users (campaign participants) through our platform.
• Rolled out a full self-service gamified campaign builder with analytics, rewards logic, and no-code deployment.
• Introduced freemium model and began acquiring users with near-zero CAC through organic and viral loops.
• Graduated from AceON Accelerator, and also Startup Wise Guys - one of Europe’s leading accelerators.
• Built early partnerships with marketing agencies to fuel distribution.

Today, ARtttify proudly counts over 270 brands onboarded, 26 agency partnerships secured for recurring campaign deployments, and a growing wave of international interest - especially from the UK.

Go fot it, ARtttify!